BUSINESS RESEARCH
We offer expertise in the design and execution of market surveys and custom market research to meet the specific needs of our individual clients.
ADVISORY SERVICES
Delivering comprehensive and accurate information through proven research approach which constitutes the basis of our advisory work.
MYSTERY SHOPPING
Our mystery shopping team in the Middle East and Africa will help you to better understand the experience of your customers.
TRADE DEVELOPMENT
There is a rising trend of foreign companies and MNCs looking to consolidate their foothold in Middle East and Africa.
Our Clients
Trusted by some of the biggest brands…
And What They Say
Some kind words from our respected clients
Our Blog…
Some of the recent articles about current market
Not All Market Research Studies Need to Have Real-Time/Live Data Reporting!
There's a surge in demand for "Real Time/Live Data Reporting," often utilizing #PowerBI Dashboards as part of market research deliverables. Power BI Dashboards are fantastic for bringing #data to life, allowing users to customize ...
Go-to-Market Strategies: What One Needs to Know from the B2C Perspective Before Launching a New FMCG Brand in Any Country
While one has to conduct PESTLE Analysis as well as have a detailed understanding of the laws of the land, there is the other critical component and this is about understanding the people element. ...
Understand and Use Different Types of Segmentation Tools to Build Your Marketing Strategy
Insights from #Customer and #Shopper #Segmentation Studies can help #marketers take better #DataDriven decisions. If you're new to this concept, here's a quick guide on commonly used practices. First, #Demographic Segmentation provides information on ...
What Is Choice-Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling?
One of the off shoots of #GameTheory is #ChoiceBasedConjointAnalysis (CBC), which is often used in #MarketResearch to understand how people choose when presented with different product or service options. This in-turn helps businesses identify ...
Awards
Consultancy.org: Top Consulting Firms in The Middle East, 2022
MENAA Customer Delight Award 2018